Whether you’re new to Shopping campaigns or just have a specific question about how they work, we’ve got the information you’re looking for.


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  • What's the difference between a Product Listing Ad (PLA) and a Shopping Ads ad? down arrow icon

    They are the same thing: an AdWords ad that shows a picture of your product.

  • How does my Google account differ from AdWords account? down arrow icon

    A Google Account is a Google-wide username and password that can be used to access various products, including AdWords. Your Google Account also contains information that applies across products, such as your preferred language and some privacy settings. You can view and change this information any time by signing in at

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Need a professional’s help to reach the right shoppers? Contact an approved member of the Shopping Ads Partner Program who can assist you with building, submitting, and optimizing your data feeds and campaigns.

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